Event Management Courses

By Frank Bolger - Last update

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Event management courses teach about conceptualising, organising and running events such as concerts, festivals, conferences and exhibitions. It is a growing industry with close ties to the related areas of marketing and advertising. Event management courses will teach all that needs to be known about this exciting area.

Many businesses now use event management as an important component of their marketing strategies. A well-run and well-attended event is likely to bring with it media coverage, which means greater publicity and brand awareness for the host company. Events can also help promote particular products consider, for instance, organised launches for new technological devices, books, albums, and so on and act as opportunities for building business-to-business relationships.

On the smaller, non-corporate end of the scale, important personal events such as birthdays and weddings also benefit hugely from the expert organisation provided by a professional event planner.

What’s involved in event management courses

Successful events of all sizes require an enormous amount of planning and preparation. Event managers must therefore be meticulous and confident in their approach to each job something that all evening courses in Event Management will actively encourage. Students on Event Management programmes are given training in how to put together a project plan, as well as how to co-ordinate and implement each element of that plan.

Some courses may also break down their schedules into units, covering areas such as paperwork (i. e. understanding a client s brief), people work (i. e. defining functions, looking at publicity and management functions) and teamwork (i. e. effective communication). Though there will be variation from course to course, tuition is generally given in core modules such as Event Management Fundamentals, Quality Assurance and Risk Planning, and Marketing and PR.

Event Management courses might also look at several illustrative case studies in order to broaden students understanding of what event planning involves at various levels. Some course providers may augment theoretical learning with a period of practical work experience.

Why enrol on event management courses?

Event management is a relatively young area, but one that is on an upward curve. Many companies are now creating room in their budgets for event organisation, knowing that a well-run conference or ceremony can help promote the company s image as an ambitious, dynamic organisation. Great events also tend to stick in the memories of their attendees and/or viewers. For instance, the Olympic Games in London a behemoth event by anyone s standards, with a price tag of over 10 billion was so memorable and well-organised that the knock-on effect for the capital (according to the Centre for Economics and Business Research in London) is an expected annual growth of 2 billion.

What comes next

Upon completing a Certificate or Diploma in Event Management (Dip. EM) both of which can generally be completed in three to six months it is possible for students to advance on to study for an Advanced Diploma in Event Management, which can also be completed in three to six months. All three qualifications can also be obtained through distance learning and online courses.

While training to a high level is preferable for anyone wishing to work within event management (either as part of a team or as a freelancer), introductory or refresher courses in Event Management can also be of benefit to those employed in roles in which event planning plays a part, such as those of office managers, PAs, fundraisers and business owners.

At a glance

Event managers conceptualise, arrange and run events for individuals and businesses of all types. Certificates, Diplomas and Advanced Diplomas in Event Management can be acquired through classroom-based or distance learning study options. Introductory courses last approximately three months duration; certificate and diploma courses can be completed in three to six months.


Frank Bolger

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