Social Media for Business

By Steven Galvin - Last update

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Social Media for Business is a free, part-time course by Cavan and Monaghan Education and Training Board – Skills to Advance aimed to facilitate learners to develop skills in a range of digital tools and applications within a business environment to create and enhance the digital footprint of their business. Businesses can use digital technology to increase productivity, grow their customer base and improve their customer experience.

Social Media for Business takes place Thu, 28 Sep 2023 14:00 – Thu, 14 Dec 2023 17:00 at Monaghan Institute, Knockaconny Armagh Road Monaghan.

Register here

Social Media Marketing is a fast, efficient and cost effective way for a business to communicate with customers, allowing businesses to:

Boost awareness of products and services

Humanise the business by creating connections

Enable targeted campaigns that generate engagement, awareness and leads

Establish though leaders/influencers that act as a ‘go-to’ source for expert advise and information

Keep their brand ‘top of mind’

Learners will learn how to create ,develop and enhance the digital presence of their business through the use of social media. The course content will include; understanding the social media environment, using social media tools to communicate with customers and enhancing digital sales and marketing strategies. Understanding the capabilities of social media marketing and its ability to boost brand awareness will keep business up to speed with digitalisation.

This course is designed for employers who want to use digital technology to communicate more effectively with their customers and to increase their business success through an online presence.

This training programme is being offered through Skills to Advance funding and is aimed at those in full or part-time employment. The course is accredited by Quality and Qualifications Ireland (QQI) and leads to a level 5 qualification on the National Framework of Qualifications (NFQ).

Employers – Grow your online business | Access highly subsidised flexible training | Improve customer relations and win new customers online | Identify and interpret customer data | Manage change in the digital world | Increase brand awareness and loyalty using social media

Employees – Develop digital skills and make a difference in your career | Avail of personalised learning to meet your needs | Access new digital knowledge for a better future | Enhance your contribution to the success of your company.

Location: Monaghan Institute, Armagh Road, Knockaconny, Monaghan. Eircode: H18 FY94

Start Date: 28 September 2023

Day / Time: Thursdays 2pm – 5pm


Digital Marketing is one of the most prominent and popular industries among young people in Ireland today. With the rise of social media marketing via Facebook, Twitter and Instagram, businesses are in further need of hiring digital experts. Nowadays, consumers are primarily introduced to businesses by their website or social media profiles. Companies need to stay ahead of competitors by developing their sites with user-friendly and original content. Digital marketing is intrinsic to helping organisations discover what their audiences want. This is carried out through meticulous research, consistent with SEO optimisation and driving campaigns.
Explore our extensive list of Digital Marketing courses around the country here

Digital Marketing: Implementing Engaging Social Media Campaigns

Steven Galvin

Dublin Festival of History 2023
Storytelling Workshops at University of Galway