Course Description

Professional Diploma in Digital Marketing & Strategy

Griffith College Dublin (GCD)

Learn the fundamentals of digital marketing, social media and digital strategy with this exciting course

This part-time Digital Marketing and Strategy course teaches students how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms.

This course is validated by Griffith College. This course focuses on the development of professional skills and does not sit on the national framework.

Why Study Digital Marketing and Strategy at Griffith College?

This course is aimed at those looking to build an effective online presence, and will be of interest particularly to anyone who owns a business or manages a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.

The course will provide a comprehensive overview of the technologies and principles around creating compelling and clear web properties and how to manage traffic and sales conversions for these. It will also demonstrate to users how best to create digital content and share it across a wide variety of channels to ensure that all your targeted content makes its way to your intended audience on whatever channel that they choose.

  • You will gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
  • You will learn how to effectively monitor, track and measure the effectiveness of digital campaigns.
  • You will develop your own digital content, through both web and mobile channels, using the most effective digital media and communications platforms.
  • You will learn how to analyse sales funnels and gain an understanding of the key metrics

College Name Griffith College Dublin (GCD)
Course Category Business, Digital Marketing
Course Type Classroom Based
Course Qualification Diploma
Course Location Dublin, Ireland
Location Postcode Dublin 8
Course Duration 14 weeks
Course Times The next intake for this course is February 2024.
Awarding Body Institute of Commercial Management
Title of Awarding Professional Diploma in Digital Marketing & Strategy
Entry Requirements Mature Students: If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form. Under 23 Years: 5 O6/H7 grades in the Irish leaving certificate or equivalent award Or FETAC Level 5 Full Award All applicants must be a user of Microsoft Office. It is recommended that applicants have a good understanding of both written and spoken English.
Career Path Graduates from this course may develop their skills further by completing the Professional Certificate in Web Design & Development or the Professional Certificate in Digital Design with Adobe at Griffith College.
For information about Griffith College Dublin (GCD), please visit our college page on by clicking here.

Make Enquiry

Please insert your contact details and any additional information you require and we will forward your request to Griffith College Dublin (GCD).
Captcha code        I confirm I have read the Privacy Policy, Terms and Conditions & Cookie Information and agree to join the community.


Griffith College Dublin (GCD)
South Circular Road
Visit Website