Learn how to use Google Analytics to create data-driven branding campaigns in this free online digital marketing course. Google Analytics lets businesses measure and improve the performance of their online marketing. This digital marketing course explains how to harness the power of Google Analytics to drive market research and design data-driven marketing campaigns. We cover the basics like creating a Google Analytics account and move on to advanced techniques like setting and assigning values to goals, creating customer segments and building custom URLs.
| Course Category | Digital Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Define ‘Google Analytics’ • Outline the types of Google ads • Discuss the benefits of assigning value to your goals in Google Analytics • Create unique and measurable URLs using the Google Analytics custom URL builder • Explain how the data-driven insights from Google Analytics can improve conversion rates • Discuss how to link Google Ads and Analytics accounts |
| Course Code | 5998 |
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