Learn to employ different marketing techniques by understanding marketing concepts with this free online course. Understanding the concepts of marketing fundamentals is essential to the growth and success of a business. Effective marketing focuses on strategies to provide the targeted audience with value through products or services rendered. You will master the fundamentals of marketing concepts and how to craft marketing techniques that will create a distinct feature for your product or service and distinguish it from your competitors.
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain the concept of marketing and why it is important to a business • Analyse the arguments for and against traditional and digital marketing methods • Describe how famous brands have used marketing campaigns to convey their key messages to a target audience • Recognise the key aspects and benefits of a website • Describe the factors that determine how a page is ranked in organic search results • Explain what a SWOT analysis is and the reasons why it is beneficial for businesses • Identify the different stages which will help you develop an effective marketing strategy and marketing plan • List the elements of a crisis and the benefits of a crisis management plan • Outline the elements of the promotional mix and define a ‘push and pull’ strategy • Evaluate the different forms of goods and the different aspects of products • Recall the stages of product development as well as product life cycles and customer life cycles |
| Course Code | 4841 |
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