Course Description

Digital Marketing 5 N1364 (DIGM)

Crumlin College of Further Education (CDETB)



Develop strategies for a digital marketing campaign with social media, online advertising and E-tools.

Course content:

  • Outlining characteristics of traditional marketing – v – Digital Marketing
  • Outlining/Analysis/Development/Implementation of a Digital Marketing Campaign
  • Identification of various types of e-tools:
  • Search Engine Optimisation
  • Email Marketing
  • Social Media
  • Blogs
  • Online Advertising
  • Strengths & Weaknesses of E-tools
  • Developing customised digital marketing campaign
  • Web Analytic

College Name Crumlin College of Further Education (CDETB)
Course Category Business, Digital Marketing
Course Type Classroom Based
Course Location Crumlin, Dublin, Ireland
Location Postcode Dublin 12
Course Start Date 20th September 2023
Course End Date 13th March 2024
Course Fee €400
Course Duration 20 weeks
Course Times Wednesday 7.00 - 9.00 pm
Awarding Body QQI
Title of Awarding Level 5
For information about Crumlin College of Further Education (CDETB), please visit our college page on www.nightcourses.com by clicking here.

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Crumlin Road
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