Course Description



The aim of the Digital Marketing Course is to give the learner the knowledge, skills and competency to:

– Outline the unique characteristics of the web as a marketing medium
– Differentiate digital marketing from traditional marketing practice
– Identify digital marketing strategies and explain their integration with traditional marketing
– Outline the stage of analysis, development, implementation and control of digital marketing campaign
– Outline strength and weaknesses across a range of e-tools
– Identify e-tools to include social media marketing, blogs, rich media, email marketing, SEO, online advertising and their application to digital marketing campaigns
– Develop customised digital marketing campaigns
– Evaluate the effectiveness of campaigns using analysis


Course Code 5N1364
College Name Paramount College
Course Category Business, Digital Marketing
Course Type Blended Learning - Mix of Classroom & Online
Course Qualification Level 1 Certificate
Course Location Sandyford, Dublin, Ireland
Delivery mode Blended Learning - Elearning / Skills Workshops
Course Fee 950
Course Duration 10 weeks
Title of Awarding Certificate in Digital Marketing
Career Path Marketing Career
For information about Paramount College, please visit our college page on www.nightcourses.com by clicking here.

Course Provider

Paramount College



Corrig Road, Sandyford Industrial Estate, Dublin, Ireland

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Paramount College
Corrig Road, Sandyford Industrial Estate, Dublin, Ireland

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