Course Description
Digital Marketing 5 N1364 (DIGM)
Crumlin College of Further Education (CDETB)
Develop strategies for a digital marketing campaign with social media, online advertising and E-tools.
Course content:
- Outlining characteristics of traditional marketing – v – Digital Marketing
- Outlining/Analysis/Development/Implementation of a Digital Marketing Campaign
- Identification of various types of e-tools:
- Search Engine Optimisation
- Email Marketing
- Social Media
- Blogs
- Online Advertising
- Strengths & Weaknesses of E-tools
- Developing customised digital marketing campaign
- Web Analytic
College Name | Crumlin College of Further Education (CDETB) |
Course Category | Business, Digital Marketing |
Course Type | Classroom Based |
Course Location | Crumlin, Dublin, Ireland |
Location Postcode | Dublin 12 |
Course Start Date | 20th September 2023 |
Course End Date | 13th March 2024 |
Course Fee | €400 |
Course Duration | 20 weeks |
Course Times | Wednesday 7.00 - 9.00 pm |
Awarding Body | QQI |
Title of Awarding | Level 5 |
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