This free online media course chronicles the history of mass media and explains its current cultural and political role. The fascinating world of print media, radio, television, web content and social media comes alive in this free online media course. We trace the history of mass media to capture its contemporary social impact as developments in technology affect the way we tell stories and use information. This course combines analysis of art, philosophy and technology to provide you with tools vital to understanding the way we relate to the world and each other.
| Course Category | Business |
| Course Qualification | CPD Diploma |
| Course Duration | 6-10 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Describe various types of print media and their impact on culture • Examine the various media models on interconnections between media and culture • Summarize how the evolution of technological forms of media has led to a radical transformation of society and culture • Explain the impact of the media on cultural shifts, public opinion and ideologies • Outline the theoretical approach of Harold Innis on interconnections between media and culture • Appraise the effects of electronic technology and New Media on postmodern culture • Explain the concept of ‘hot’ and ‘cool’ media • Summarize Jean Baudrillard's ideas on ‘Simulacra and Simulation’ • Illustrate the phenomena of ‘diminishing differences’ due to postmodern media • Evaluate the influence of social media on contemporary culture • Unpack the views of important cultural theoreticians on the development of radio and television |
| Course Code | 3050 |
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