Learn how to create business services strategies that will deliver customer satisfaction with this free online course. This free online Diploma in Services Management course will teach you how to design and develop service processes that improve customer experiences and increase service productivity and efficiency. Drawing customers to your business services takes specialist knowledge and skill, and this course will teach you the effective service strategy management skills necessary to meet customer needs and reduce operational costs.
| Course Category | Management Skills, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Diploma |
| Course Duration | 10-15 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Describe the four categories of services • List the 7 Ps of service marketing • Explain service dimensions: Intangibility, Heterogeneity and Inseparability • Describe how to develop service blueprints • Identify how to fail proof a service • Describe managing customer perceptions of risk • Discuss how to design a new service process • Explain the components of the new service development cycle • Outline the role of culture in service excellence • Discuss positioning strategies for services • Explain what is meant by brand and branding strategies |
| Course Code | 1497 |
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