Learn how to build trust and long-term relationships with your customers in this free online digital marketing course. In a world where customers have an abundance of choices, winning their trust and loyalty is key to business success. This digital marketing course is your guide to cultivating loyal customer relationships. We show you how to determine the motivations behind your customer's searches and optimise your online presence to meet their needs. We explain how programmatic technology can be leveraged to reach the right audience at the right time.
| College | Alison |
| Course ID | 201596 |
| Course Category | Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Identify strategies that can help people discover your products and services • Explain programmatic buying • Recognise the benefits of programmatic technology for your business • Recall some of the tools that can help you track and study customer behaviour on your website • Describe the relationship between programmatic buying and programmatic technology • Outline techniques used to enhance customer confidence and engagement in your business • Define ‘dynamic ads’ and how they can be tailored to each audience in real time |
| Course Code | 6188 |
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