Get the bigger picture about products, pricing, branding and marketing communications in this free online course. How does the prevailing market demand influence the products that are sold and their prices? What are the different pricing strategies available to marketers and how can strong branding be built up with effective communications? This free online course covers the fundamentals of product selection, pricing models, branding and corporate communications.
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 3-4 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain the term 'market demand' • Discuss the process of developing a market strategy statement • Describe the product life cycle • Discuss how pricing affects the market • Discuss pricing strategies • Explain how to develop a strong brand • Discuss different channel decisions • Explain channel management and channel flow • Explain how advertising is used in marketing communication |
| Course Code | 2730 |
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