Learn about marketing research, strategic planning, customer satisfaction and loyalty with this free online course. This free online course covers everything you need to know about strategic planning, market research, customer satisfaction and loyalty management. We'll show you how to conduct effective market research and explain the relevance and strategies of allocating resources effectively across business portfolios. We will also help you understand the connection between customer satisfaction, loyalty, communities and patronage. Let's get started!
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 3-4 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain what a value proposition is • Discuss why a company may develop different value propositions for different target markets • Explain how a mission statement helps a company with its strategic planning • Describe a firm analyzing its internal environment • Describe the external environment a firm may face and how it is analyzed • Describe a Marketing Information System • Describe the components of a marketing information system and each component's purpose • Describe the limitations of market intelligence and its ethical boundaries • Describe the basic steps in the marketing research process and the purpose of each step • Relate influencer marketing to other forms of social communities and marketing strategies • Distinguish attitudinal loyalty from behavioural loyalty • Describe the components of a successful loyalty program |
| Course Code | 3777 |
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