Learn how to use B2B sales and marketing best practices and tools to drive business growth in this free online course. Understanding how to create successful strategies in business-to-business (B2B) selling is crucial for growth. This sales and marketing course covers various aspects of B2B sales and explains how to identify buyers and interpret their decision-making process. We show you how to develop a well-informed value proposition for your customers and increase revenue by guiding leads down the marketing funnel. Sign up to master B2B sales management.
| Course Category | Management Skills, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Explain the business-to-business (B2B) sales and marketing process • Define the role of B2B sales and marketing in an organisation • Explain the collaborative processes that sales and marketing teams use to work together on campaigns • Explain how to visualise, measure and optimise the sales funnel • Discuss B2B sales-closing techniques • Describe the steps taken to create an effective strategy to generate leads • Distinguish between ‘solution-selling’ and ‘value-selling’ in B2B marketing |
| Course Code | 1042 |
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