Master effective pricing and marketing mix model techniques in marketing analytics in this free online course. Take your marketing analytics skills to the next level by registering for this free in-depth course that covers pricing, marketing mix models and digital marketing analytics. You will learn the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also study the importance of macro-level cost analysis and different advertising models.
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 15-20 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain the concept of pricing in marketing analytics • Describe how to solve pricing problems with different strategies • Analyze the application of price-based segmentation • Explain the concept of macro-level cost analysis in marketing mix models • Describe the concept of the linear model in marketing mix models • Analyze the impact of different advertising models in the marketing process |
| Course Code | 2823 |
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