This free online course explains how to boost customer engagement and loyalty with these proven marketing strategies. Customers who interact with a brand form solid and long-lasting relationships with it. This marketing and branding course lays out the benefits of researching and understanding your target audience before creating products to meet their needs. We also show you how to calculate the customer lifetime value of a business, foster engagement with your audience and effectively manage failures that may affect customer service and thus your brand.
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Describe the ‘audience first’ approach to business • Outline the benefits of identifying your target audience • Discuss how to calculate the customer lifetime value of a business • Explain the importance of the customer lifetime value metric • Identify strategies that can generate positive word-of-mouth referrals • Recognize the benefits of appreciating and retaining loyal customers |
| Course Code | 1330 |
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