This free online course explains how to analyse touchpoints to develop smart marketing strategies and build your brand. It is important to assess customer satisfaction through the evaluation of individual interactions with your business (called ‘touchpoints’) as you optimise its processes. This market research course explores the strategies that attract and retain customers. We explain how to measure marketing outcomes and satisfy customers. We also show you how to harness the power of search engine marketing to enhance brand visibility and grow your business.
| College | Alison |
| Course ID | 195540 |
| Course Category | Marketing, Business |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain the process of tracking acquisitions across your owned and rented channels • Identify key metrics you can use to inform your digital marketing efforts • Outline actionable steps you can take to track customer behaviour • Distinguish between micro and macro outcomes • Explain how to optimise your search engine marketing (SEM) campaign for success • List common goals to set for your SEM |
| Course Code | 6131 |
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