Marketing Communications Course (QQI Level 6)

Learners who successfully complete this course will:

• be competent in the principles of marketing communications
• have detailed knowledge of communication theory
• be able to apply the various marketing communication tools to a work place scenario
• have a comprehensive understanding of the role of marketing communications in achieving organizational objectives.

Who should complete this course?

• Anyone who works in marketing or a marketing-related role.
• Owners of new or growing businesses who wish to gain an accredited qualification in marketing.
• Small business owners who wish to improve their marketing effectiveness.
• People who wish to gain a professional, accredited qualification in marketing by home-study distance learning.

Topics covered include:

• Communication concepts and theories
• Advertising
• Sales Promotions
• Public Relations
• Personal Selling
• Direct Marketing.

Entry Requirements / Prerequisites:

• Level 5 certificate or equivalent in a relevant subject area (Business) and/or relevant practical experience (3 years minimum) – Please ask about our requirements surrounding Recognition of Prior Learning (RPL) for entry.
• Mature students (over 23 years) may be exempt from the above prerequisites.
• English Language Requirement: Students entering programmes leading to awards at Level 6 are expected to be able to: fluently read, draft, prepare and understand complex information, including quantitative information, that is personally relevant and reflecting a broad knowledge base. For example, this might include text and other information relating to abstract theoretical ideas, concerns or procedures, such as local planning concerns in relation to broader spatial strategy, political issues in relation to particular agenda, budget plans/ specifications.
• All students will be required to record their oral presentations on video so the tutor can review your presentation style and provide better feedback.
• Learners undertaking this programme must have basic IT skills and access to the necessary equipment to enable them to undertake an online programme: computer, broadband, email, Microsoft, recording equipment necessary for some skills demonstration tasks, and where applicable any other specialised software/equipment.
• As this programme is delivered through distance learning or eLearning, students must be capable of studying on their own initiative. 

Progression to further Studies:

• This course leads to a level 6 award on the National Framework of Qualifications.
• Students who successfully complete this programme may use this Level 6 credit towards many QQI Advanced Major Award Certificate including: Management (Ref. 6M4587), Administration (6M5013) & Sports, Recreation and Exercise (6M5147).

Assessment:

The course is assessed by the completion of a Project that requires candidates to demonstrate the ability to develop a marketing communications plan which will cover all aspects of the course.

All work submitted must be your own work. There is no exam with this course.

Course Link: