Learn about the buying behaviours in business-to-business and business-to-consumer markets with this free online course. With this free online course, you will learn about business buying behaviours and the differences between business-to-business (B2B) markets and business-to-consumer (B2C) markets. The course further provides lessons on the use of channels and channel partners in marketing products. You will also study the factors influencing these behaviours, and the stages of the buying process in both B2C and B2B markets. Learn all these and more.
| College | Alison |
| Course ID | 196126 |
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 4-5 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Describe the major categories of business buyers • Explain what a buying centre is • Describe the duties of professional buyers • Describe the personal and interpersonal dynamics that affect the decisions buying centres make • Outline the stages in the B2B buying process • Explain why marketing channel decisions can result in the success or failure of a product • Describe the factors that affect a firm’s channel decisions • Describe the personal and psychological factors that may influence what consumers buy and when they buy it • Explain what marketing professionals can do to influence consumers’ behaviour • Distinguish between low-involvement and high-involvement buying decisions |
| Course Code | 3772 |
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