This free online management course provides the strategies and tools required to run a successful e-commerce platform. How can you become an e-commerce manager? This practical management course covers all aspects of the field to equip you with the necessary skills. Whether it is customer service or strategies used to market your products and services, we explore each aspect of the job to help you draw up a clear and compelling e-commerce management blueprint. We cover social media branding, customer engagement and payment plans and the role of data analytics.
| College | Alison |
| Course ID | 195606 |
| Course Category | E-Commerce, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Distinguish between e-commerce and eBusiness • Outline various e-commerce business models • Identify and implement the five significant phases of the e-commerce strategy • Describe and create a customer service strategy • Highlight product, brand and customer strategies that overcome customer resistance • Identify the categories found in the content execution plan • Match a social media channel with your desired result to create a branding strategy • Outline a personalisation strategy for marketing an e-commerce website • Select the proper category for online advertising • Create a customer-centric approach for an online store • Recognise the importance and scope of different online payment methods • Explain the use of data analytics tools to analyse website traffic |
| Course Code | 5143 |
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