Learn how to perform search engine optimization (SEO) using Bing in this free online certificate course. Search Engine Optimization (SEO) is used by web designers to draw relevant traffic to websites by optimizing them to show up in search results. Bing is a search engine just like Google or Yahoo and this course explains how to optimize your website to make it easier to find when people use Bing to search for web content. We show you how search engines and SEO website tools work while we demonstrate the importance of keywords.
| College | Alison |
| Course ID | 196047 |
| Course Category | Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Discuss the different important aspects of SEO • Explain how search engines work • Outline how to develop a list of effective keywords • Discuss ways to optimize such content • Recall the best technical setup practices • State the importance of keyword research • Define how the quality of a web page’s content affects its ranking • Recognize the usefulness of website tools • Assess the opportunities offered by Bing's ‘ad partners’ |
| Course Code | 1637 |
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