Equip yourself with the essential tools and techniques required to build successful brands with this free online course. This free online marketing course teaches you the process of brand building. We study contemporary proven marketing strategies as you learn how to define your target audience and competition. We also demonstrate how to establish your brand's voice and identity as we explore a range of key marketing concepts, from storytelling to brand advocacy.
| College | Alison |
| Course ID | 195767 |
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain the importance of branding • State the types of branding strategies • Identify the features of brand marketing • Summarize the principles of brand management • Define the purpose of a brand • Outline six steps to getting started on competitive research • Distinguish between mission and vision statements • Indicate the importance of defining your target audience • Discuss brand voice • Define brand ‘personality’ • Outline four steps to staying consistent in your branding • Assess the importance of brand advocates |
| Course Code | 3195 |
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