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Digital Marketing and CRM for Increased Sales

Online
1.5-3 hours
Free

Course Content

Discover how to grow your business and improve customer service relationships through this free online training course. According to DataReportal, 64.4% of the world's population actively uses the internet. This digital marketing course provides the relevant skills and knowledge for online advertisement. It helps you identify the various types of market segmentation, the role of digital marketing in boosting sales and the principles of socially responsible marketing before going through the customer relationship management system with their different types.

Course Details

CollegeAlison
Course ID187894
Course CategoryDigital Marketing, Business
Course TypeOnline Learning
Course QualificationCPD Certificate
Course Duration1.5-3 hours
Course FeeFree
Entry RequirementsLike all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary.

At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives.

Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.
Career PathIn This Free Course, You Will Learn How To
• Explain the concept of market segmentation, its types and benefits
• Outline the role of marketing in enhancing the sale of products and services
• Discuss digital marketing and the 4 Ps of marketing
• List the advantages and disadvantages of digital marketing
• Outline the potential uses of the CRM system
• Describe the CRM system and digital technologies
• State the various digital technologies and data cleansing methods
Course Code5569

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