Learn how to optimise advertising strategies for maximum reach and efficiency with this free online course. Ever wondered how ads truly influence buying decisions? This course takes you inside digital marketing strategy, ad execution, and performance optimisation. Gain the tools to make smarter business moves while earning a digital marketing certificate that sets you apart in a competitive market. This course was reviewed and approved by qualified subject matter expert Tanzeela Aqif, a social media manager and a digital marketing educator.
| College | Alison |
| Course ID | 201656 |
| Course Category | Digital Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Define the concept of digital advertising within the broader digital space • Describe the role of the Interactive Advertising Bureau in setting standards • Identify key players in the digital advertising ecosystem and their functions • Apply Google Ads tools to create and manage digital marketing campaigns • Categorise audiences through ad segmentation and targeting strategies • Analyse ad serving processes and reporting methods for campaign insights • Calculate key performance indicators to measure campaign effectiveness • Evaluate attribution models to determine campaign contribution to goals • Compare campaign optimisation techniques to improve ad performance • Summarise essential strategies for effective digital ad execution |
| Course Code | 7655 |
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