Learn the aspects of programmatic advertising, ad fraud, and the future of digital marketing in this free online course. Digital marketing is a huge industry which if used right can take a business from zero to a hundred in no time. This free online digital marketing certification on digital marketing and programmatic advertising gives a more in-depth explanation of the complex world of digital marketing and advertising and explores the procedures that occur every day to deliver trillions of ads on billions of digital devices including ad fraud and viewability.
| College | Alison |
| Course ID | 195274 |
| Course Category | Advertising, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 4-5 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Distinguish programmatic advertising from the traditional form of advertising • Analyze how mobile is different from desktop and laptop devices • Discuss mobile trends • Describe the process of the traditional waterfall advertising method • Distinguish between Amazon's solution to bidding and that of Google • Discuss the future of digital advertising and marketing • Outline the four main types of data needed by an advertiser • List the laws and privacy that surround the collection of data needed by advertisers • Discuss data management platforms (DMP) • Recall the services offered by verification companies • List the ways in which bots make more money for websites • Define real-time bidding (RTB) and the standard development kit (SDK) |
| Course Code | 3820 |
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