This free online course will teach you the different aspects involved in content management strategies for businesses. What is content management and why is it so important for organizations? With the overwhelming amount of data that is created every day, it is imperative for every organization to not only manage their data effectively but also consider how they can use their data for intelligent decision making. This content management course is a perfect starting point for understanding the critical content management concepts.
| Course Category | Digital Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain what content management is • Discuss types of digital content management systems (CMS) • Identify the differences between the discipline and the software of content management systems • Describe the advantages of content management • Explain the main functionality of a CMS • Describe CMS key design principles • Define a content marketing strategy • Describe the role of tactics and tools in content marketing |
| Course Code | 3825 |
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