This free online course teaches the key factors of brand philosophy for building a successful brand strategy. This course will explore the basics of brand strategy and its importance to businesses today. We will examine why branding is not another name for marketing but an important part of creating a perception about your business to consumers. We will then explore some crucial topics such as the role of business leaders in building brands, the four pillars of branding, the importance of brand names and understanding visual identity.
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 4-5 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain brand strategy and how it works • Discuss how a brand can affect the emotions of its customers and persuade people to buy a product • Summarise hybrid branding solutions for small and medium-sized businesses • Outline the character typology of the customers and what to consider • Describe the difference between values and abilities and how to brainstorm about our future abilities • Discuss how to use your company's vision and mission as a basis for marketing campaign ideas • Summarise what archetypes are and how to use archetypes in our businesses • Outline how naming a brand is a creative process and what factors make finding a good name difficult • Discuss how to use a story in your marketing efforts and what makes a story compelling • Define ‘visual identity’ and explain how a brand gains trustworthiness through visual design |
| Course Code | 4832 |
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