Learn how to make money blogging in this free online content creation course that covers market research, SEO and more. Blogging can establish you as a credible expert in your field. It can also add an element to your résumé that opens up job opportunities and builds your personal brand. This content creation course explains how to run a successful blog to share your interests, passions and skills. We explore blog elements, audience insights, keyword research and content creation. We also discuss blog design and user experience, SEO, blog monetization and more.
| College | Alison |
| Course ID | 201723 |
| Course Category | Digital Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 3-4 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Identify the elements of a blog and distinct areas for content placement on a blog • Create reader personas that humanise your blog and gain insights into your target audience preferences • Explain how to perform market research and analyse competitor blogs • Recognise the importance of brand identity and brand imagery in blogging • Generate captivating blog content that include compelling articles and interactive media • Apply design principles like responsive design to your blog's layout and user experience • Recall SEO strategies for building backlinks and improving domain authority for your blog • Outline the strategies for driving blog traffic, building partnerships and monetising your blog • Outline the ethical guidelines and legal rules binding the modern blogging industry |
| Course Code | 6365 |
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