1 year/17 Weeks Intensive DBS Diploma in Marketing, Advertising, Sales & PR

Overview

Marketing communications and the marketing profession have changed drastically in the last years becoming more complex and highly competitive. This diploma offers an in-depth overview of the marketing profession, an understanding of the concepts and processes involved to effectively place products or services in the market. This course will teach practical skills in relation to the application of marketing, advertising and communications, sales and performance measurement, and public relations. It has a heavy emphasis on helping students gain real-world experiences, including the planning and execution of projects. With a central focus on how social media and analytics play such a key role in marketing today, this course will prepare the students for the challenges of global competition, customer experience management and fast-changing consumer trends which comes with marketing in the 21st century.

Programme Aims and Objectives

Aims:

This programme aims to develop a learner’s skills, as a professional marketer, presenting all different aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media. The programme is strong in its focus on core principles but it also exposes students to the reality of how marketing is undergoing digital transformation and acquiring the necessary skills.

Objectives:

• Enable learners to gain knowledge of marketing communications, their tactics, methods and channels.
• Articulate the key aspects of an advertising campaign.
• Explore key elements of strategic PR planning and key communications techniques.
• Identify the challenges of sales management and the utilisation of new technologies.
• Appraise marketing metrics models to measure the efficiency and contribution of the marketing spends.

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.