Marketing Practice Course (QQI Level 5)

This new eLearning QQI level 5 Marketing Practice course is designed to enable learners to learn and apply the principles and practices of marketing. Learners who complete this module will be able to work effectively as a marketing professional in a range of organisations.

The module will also allow students to:

• To be familiar with the principles and practices of marketing
• To be able to work effectively as a marketing assistant
• To gain an understanding of the functions of a marketing department
• To gain an understanding of the role of marketing in everyday life.

This module presents you with key theory in relation to the specific topics. In addition, there are various activities for you to complete as you proceed through your study. Please note these activities are included to support you with your learning and form part of the assessment process and as such these activities do need to be submitted for marking as part of your assessment submission.

Who should complete this Marketing Practice course?

• Anyone involved in eCommerce, Business or Digital Marketing.
• Anyone working in a Marketing role, who wishes to acquire Marketing skills.
• Business owners who wish to take advantage of the internet as a channel for doing business.
• People who wish to gain a professional accredited qualification in Marketing.

The specific learning outcomes are grouped into 7 units.

Unit 1: Marketing

• The Principles of Marketing and the Marketing Mix
• The Role of Marketing and Marketing as a function within Organisations
• The Different Marketing Activities
• Marketing to B2B and B2C.

Unit 2: Consumers & Markets

• Customer Behaviour
• Market Research
• Identifying Product Development Opportunities
• Competitor Behaviour and Performance
• Planning Your Market Research
• Markets – Attitudes and Behaviour in Existing and Potential Markets
• Market Trends.

Unit 3: Product

• Product Strategies
• The Stages in New Product Development
• Product Life Cycle
• Product Design – Standardisation Vs Adaptation
• Product Packaging
• Branding
• Product Range
• Product SWOT Analysis and how to use it.

Unit 4: Pricing Strategies

• Pricing Strategies
• Pricing Related Performance
• Fast Moving Consumer Goods.

Unit 5: Promotion

• Promotional Budget
• Promotional Mix
• Promotion of Products
• Promotion of Services.

Unit 6: Place (Distribution)

• The functions of a Distribution Channel
• Supply Chain
• Distribution Channels
• Distribution for a Product
• Distribution for a Service.

Unit 7: Monitoring & Management

• Monitoring the Effectiveness of Your Marketing Campaign
• Measuring Return on Marketing Investment
• Keeping On Top Of Things.

Entry Requirements / Prerequisites:

• Leaving certificate, Level 4 certificate or equivalent in a relevant subject area (Business or Finance) and/or relevant practical experience (3 years minimum) – Please ask about our requirements surrounding Recognition of Prior Learning (RPL) for entry.
• Mature students (over 23 years) may be exempt from the above prerequisites.
• English Language Requirement: Students entering programmes leading to awards at Level 5 are expected to be able to: be proficient at reading, drafting, preparing and understanding information across a broad range of topics, including quantitative information.
• Learners undertaking this programme must have basic IT skills and access to the necessary equipment to enable them to undertake an online programme: computer, broadband, email, Microsoft, recording equipment necessary for some skills demonstration tasks, and where applicable any other specialised software/equipment.
• As this programme is delivered through distance learning or eLearning, students must be capable of studying on their own initiative.

Progression Studies:

Learners who successfully complete this QQI Level 5 programme in Marketing Practice (5N1400) may use this certificate to towards the completion of other courses within this field such as:

• Business Studies (5M2102), eBusiness (5M0828), Business Administration (5M2468), Tourism with Business (5M5011), Marketing (5M2069) and so on.

This Certificate can also be used as a stand alone qualification.

Assessment:

Students are assessed over the duration of this module as follows:

Assignments (2) 60%
Examination (Theory-Based) 40%

Course Link: