Develop the leadership, customer insight, and strategic thinking skills needed to create stronger customer relationships and drive business growth with the MA in Work-Related Behaviour with Customer Relationship Management.
Designed for graduates in psychology, business, humanities, health, and social sciences, this programme combines organisational behaviour with customer relationship management strategies to help you become a more effective, customer-focused leader.
You’ll gain the ability to:
The MA in Work-Related Behaviour with Customer Relationship Management also strengthens your analytical and research skills, helping you evaluate workplace and customer challenges and apply evidence-based solutions within modern organisations.
Combining organisational psychology with practical CRM strategy, the programme prepares you to create positive workplace cultures while delivering stronger customer outcomes and business performance.
| College | Griffith College Dublin (GCD) |
| Course ID | 199633 |
| Course Location | EU |
| Location Postcode | Dublin 8 |
| Course Category | Psychology Courses, Health Care |
| Course Type | Blended Learning - Mix of Classroom & Online |
| Course Qualification | Masters Degree |
| Awarding Body | QQI |
| Awarding Body Details | MA |
| Course Duration | One Year Full-Time or Two Years Part-Time |
| Course Time | The programme can be completed on a full-time basis over one year (3 semesters) or on a part-time basis over two years (6 semesters). The programme uses a blended learning approach. Timetables will be made available closer to the course start date. Please contact ichas@griffith.ie for further information. |
| Course Fee | Full-time: €7800.00 Part-time: €8200.00 |
| Entry Requirements | The Master of Arts in Work-Related Behaviour with Customer Relationship Management is designed for graduates of a relevant Level 8 programme at a minimum of a 2.2 standard who wish to engage in further study in this field. Applicants who wish to study for the MA in Work-Related Behaviour with Entrepreneurship may include Psychology graduates or may equally include graduates of other relevant disciplines such as business or humanities, health, or social science graduates. Those who have completed other relevant educational programmes or have relevant professional experience etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied to the programme by submission of programme content, qualification, and assignments equivalent to an appropriate Level 8 award at an Honours 2:2 standard, can also be considered. All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level. All applicants are required to be over 23 years of age. All applicants will be required to attend for an interview to ascertain their suitability for the programme. Successful applicants would be required to complete Garda Vetting at the College. |
| Career Path | The MA in Work-Related Behaviour with Customer Relationship Management will provide opportunities for graduates to enter or progress in management and leadership roles. It will equip graduates with the knowledge to become organisational behaviour specialists who can drive change and innovation to become customer-centric leaders. On successful graduation, students who complete this ABP-accredited Master's Degree can use the title “ABP Certified Business Psychologist (CBP)". |
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