Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. Youll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.
This employment-focused degree is right up to date, and answers the needs of of Irelands vibrant, fast-expanding technology sector. Employers in Dublins Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.
Youll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape.
| Course Location | Dublin |
| Course Category | Marketing, Business |
| Course Type | Blended Learning - Mix of Classroom & Online |
| Course Qualification | Ordinary Bachelor Degree |
| Awarding Body | TU Dublin |
| Course Start Date | 1st January 1970 |
| Course Fee | Yr 1 & 2: 1825 Yr 3: 2300 |
| Course Code | TU782 |
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