The BA (Hons) in Business (Marketing) Blended Learning is a flexible three-year marketing degree designed for students who want to balance study with work or other commitments. Delivered primarily online, with scheduled on-campus engagement, this blended learning option combines the convenience of remote study with the benefits of face-to-face interaction.
This programme develops expertise across key marketing disciplines, including digital marketing, brand management, consumer behaviour, and strategic marketing, while also providing a strong foundation in core business areas. By studying marketing within a broader business context, students gain a practical and commercially focused understanding of how organisations operate and compete.
The blended format makes this degree particularly suitable for working professionals, career changers, and those seeking a part-time marketing degree in Dublin or Ireland. Graduates leave with in-demand marketing skills, business knowledge, and the flexibility to pursue careers across a wide range of industries.
| Course Location | Dublin |
| Location Postcode | Dublin 8 |
| Course Category | Marketing, Business |
| Course Type | Blended Learning - Mix of Classroom & Online |
| Course Qualification | Honours Bachelor Degree |
| Awarding Body | QQI |
| Awarding Body Details | Honours Bachelors Degree |
| Course Start Date | 14th September 2026 |
| Course End Date | 31st May 2029 |
| Course Duration | 3 Years |
| Course Time | Blended learning is a mixture of online and in-class lectures, with weekly pre-recorded lecture videos, monthly live evening webinars and an on-campus Saturday class once a month. |
| Course Fee | Please visit https://www.griffith.ie/faculties/business/courses/ba-hons-business-marketing-blended |
| Entry Requirements | Applicants under 23 years of age can apply directly through the Griffith College website. Applicants will be asked for a copy of their passport and their Leaving Certificate results (or equivalent). Applicants over 23 years of age on or before the 1st of January of the entry year, can apply as mature students. Mature students must apply to Griffith College directly online using the Apply Online facility on the website homepage or the button below. Mature applicants will be asked for a copy of their passport. International Applicants Please contact the International Office Team to enquire about entry requirements for international qualifications. English Language If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact a member of the Admissions Team. |
| Career Path | Marketing is at the heart of every successful business - from global multinational organisations to small and medium-sized enterprises. At its core, business is about understanding and meeting customer needs while generating sustainable profit, and marketing plays a central role in achieving this balance. A marketing qualification can lead to a wide range of dynamic and rewarding career opportunities across industries. Graduates may pursue roles in advertising, public relations, sales management, market research, social media marketing, retail management, product design and development, and brand management, among others. |
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