Course Description

Search Engine Optimisation (SEO) for Business

Global Edulink

Search Engine Optimisation (SEO) for Business.

Become an SEO specialist

Global Edulink is comprised of passionate and talented educationalists. Online learning with us offers professional and vocational training which fits in with your lifestyle. As such, with this Search Engine Optimisation (SEO) for Business course, you can learn what it takes to powerfully move your business into the spotlight by ensuring you drive targeted traffic to your website, thus increasing its visibility on a number of search engines, helping to increase your organisation’s bottom line.

SEO can be a confusing subject, especially as search engines are constantly changing their requirements for websites to reach coveted spots (i.e. a search engine’s first page), but this course lays the foundations for understanding what is required to rank your website.

The course takes you through a general introduction, overview, and foundation of SEO, giving an insight into how search engines glean relevant information from sites in order to rank them; as well as an examination of the psychology of web users (i.e. potential customers). Learners will also consider the more technical side of content optimisation and the strategic techniques used.

Course Curriculum

  1. Introduction to the course
  2. Definition of seo
  3. The key point of seo
  4. Understanding how search engines and people view webpages
  5. Technical seo – content optimization techniques
  6. Identifying content strategies
  7. What are link-building strategies?
  8. How to measure effectiveness of seo?
  9. Seo tips for e commerce
  10. Local search techniques
  11. Mobile seo techniques

Who is it for?

Those who work for an organisation or own their business and need a general understanding of how search engines work, to implement SEO strategies for their website.

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.


Successful candidates will be awarded a certificate in Search Engine Optimisation (SEO) for Business.

Benefits you will gain:

By enrolling in this course, you’ll get:

  • High-quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • Includes step-by-step tutorial videos and an effective, professional support service.
  • 24/7 Access to the Learning Portal.
  • The benefit of applying for NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Access Course Content on Mobile, Tablet or Desktop.
  • A study in a user-friendly, advanced online learning platform.

Excellent customer service and administrative support.

Course Code 1036
College Name Global Edulink
Course Category Business, Digital Marketing
Course Type Online Learning
Course Qualification CPD
Course Location Ireland
Course Fee 80.00
Course Times All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).
Title of Awarding Certificate in Search Engine Optimisation (SEO) for Business.
Entry Requirements This course is available to all students, of all academic backgrounds. However, basic knowledge of SEO would be an advantage. Learners should be ages 17 or over to undertake the qualification. Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Career Path SEO Specialist SEO – Digital Marketing Officer SEO – Digital Content Officer Search Specialist
For information about Global Edulink, please visit our college page on by clicking here.

Course Provider

Global Edulink

CityPoint, 1 Ropemaker Street, London, EC2Y 9HU, Dublin, United Kingdom

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Global Edulink
CityPoint, 1 Ropemaker Street, London, EC2Y 9HU
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