Course Description

Search Engine Optimisation for Business

1 Training

Search Engine Optimisation for Business


SEO is a term you often hear about in digital marketing. If you work as an online marketer, operate an online business or run a website, you would know the importance of SEO and how it is integral to help you establish and maintain a presence online. Additionally, it is not only businesses but also organisations from small to large that make use of SEO to achieve the best results on search engines. If you want to gain expertise in SEO, here’s a great course to get started on. Search Engine Optimisation for Business provides the tools to create an effective SEO strategy to appear in the #1 spot on Google. You will gain practical skills on how to create richly optimised web content to help get ranked on the 1st page of Google.  It is important to note that most consumers only search the first page of search engines, and finding your way to the top will give you an edge over your competitors. Taking this course will progress your career opportunities in digital marketing and enhance your knowledge in the process.

There are key modules that will be fully explored in this course and provide an in-depth understanding of the intricacies of how search engines pick the top results and distribute it to consumers. You will understand the process of gaining traffic from search queries that are then directed to your website by search engines. SEO is all about targeting your customers, sometimes helping you reach a wider audience outside of the target base. If you want to ensure conversions for your website, you must optimise the site for keyword searches and incorporate other SEO elements.

Search Engine Optimisation for Business features practical tips and advice on how to increase traffic to your website by ensuring search engines can identify the relevant information that they think is viable to get your site to appear on the top page of search engines. This is a CPD certified course which demonstrates to potential employers that you are continually developing yourself, and will make you a desirable candidate in the digital and web marketing sectors.

Why You Should Consider Taking this Course at 1Training?

1Training is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive course awarded by CPD. At 1Training, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the Course. Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

Learning Outcomes

  • Learn proven techniques to help you reach the #1 spot on Google
  • Have a clear understanding of what search engines are looking for
  • Learn key elements to create an effective SEO strategy
  • Identify opportunities to improve SEO on your website

Course Curriculum
1: Introduction to SEO
2: Link Building
3: On‐Site SEO
4: Social Media as part of SEO
5: Local Search
6: Pay Per Click (PPC)

This course is recommended for,

  • SEO Managers
  • Online Marketers
  • Digital Marketers
  • Web Marketing Managers
  • Bloggers
  • Businesses

Method of Assessment 

In order to qualify in the course ‘Search Engine Optimisation for Business’ successfully, learners will take an online test. This online test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Pass Mark: 70%


Upon the successful completion of the course, you will be awarded the ‘Search Engine Optimisation for Business’ Certificate.

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

Awarding Body

CPD is a leading awarding body in the United Kingdom that meets an excellent standard of high quality education. CPD is committed towards the enhancement of proficiency and personal skills in order to develop learners’ skills and abilities. CPD ensures that both practical and academic qualifications assist individuals to re-skill or up-skill and maintain a competitive advantage in their chosen industry.

College Name 1 Training
Course Category Business, Digital Marketing
Course Type Online Learning
Course Location Dublin, Ireland
Course Fee 19
Course Duration Guided Learning Hours 12
Entry Requirements • Learners should be over the age of 16, and have a basic understanding of English, ICT and numeracy. • A sound educational background is recommended
Career Path • Web Marketing Manager – £57,000 (Approximately) • Digital Marketing Manager – £55,000 (Approximately • Online Marketing Manager – £58,000 (Approximately
For information about 1 Training, please visit our college page on by clicking here.

Course Provider

1 Training

63/66 Hatton Garden, 5th Floor, Suite 23, London. EC1N 8LE, Dublin, United Kingdom

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1 Training
63/66 Hatton Garden, 5th Floor, Suite 23, London. EC1N 8LE, Dublin, United Kingdom

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