Public Relations and Content Creation (Certified)

Certificate in Public Relations & Content Creation

Course Description:

Subjects:

• Public Relations
• Writing Press Releases
• Sponsorship
• Organising Functions
• Storytelling Photography
• Creating Digital Newsletters
• Content Creation
• Crisis PR
• Revision
• Project based assessment

Course suitable for:

• Anyone with an interest in understanding how (good and bad) PR dominates media coverage around the world.
• People who work with voluntary organisations who want to create content and attract publicity.
• Those who want to enhance their CVs by adding a skill which is highly valued in the current business environment.

Recommended Text: Note this is not a compulsory text for this course.  This book is recommended reading if you choose to pursue a career in the field.

“Public Relations – a Practical Approach”, Ellen Gunning, Macmillan Higher Education, 3rd Edition (2018). Useful Academic text if planning a career in Public Relations.

Course Day & Time: Monday 7.30 – 9.30

Start Date: 29/01/24

Cost: €220 (Payment Plan option available,  2 payments of €110)

Course Format: Face to face in class with tutor. Maximum of 12 students

Venue: Malahide Community School

Duration:

• 10 weeks
• One evening per week
• Project based assessment

Examination: Project based assessment

Tutor: From the Irish Academy of Public Relations

How to Enrol: You can enrol online through our website www.malahidecsadulted.ie by clicking on the Easy Payments Plus button. Enrolment will begin on the 6th of December at 10am.