Course Description

Professional Diploma in Search Marketing with Official Exam

Study 365


Digital marketing is a phenomenon and an ever-growing industry. Learn the fundamentals of search campaign marketing and creation. If you want to have a career in search marketing, this qualification will get you to where you want to be. Gain the newest and most up to date digital marketing skills and increase your potential in employability with the Professional Diploma in Search Marketing course.

The Professional Diploma in Search Marketing is ideal for learners who are new to digital marketing and want to learn the basic fundamentals to have a thriving career, or for those already employed and want a qualification to take their career to the next level. The course will equip learners with the digital skills to create an effective digital marketing campaign, run, measure and evaluate for higher gains.

The Professional Diploma in Search Marketing course is internationally recognised and is the perfect course to embark on an exciting and in-demand career.

Course Curriculum

1: Introduction

2: SEO Setup

3: SEO Content

4: SEO Workshop

5: Paid Search

6: Display Advertising

7: Video Advertising

8: Analytics Setup

9: Applied Analytics

10: Strategy & Planning

What will I learn?

  • Learn the fundamental basics of how to create an effective digital marketing campaign, run the campaign and measure its performance.
  • Acquire up to date digital marketing skills to thrive in a digital marketing environment.
  • Learn about email marketing, PPC, mobile strategy and social media.
  • Learn about key campaign metrics, optimisation of campaigns and performance analysis to increase conversions in your search marketing campaign.
  • Learn how to manage search marketing strategies and display marketing.
  • Learn the essential skills and knowledge to enhance your digital marketing career.

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this Course aimed at?

  • Marketing and sales professionals
  • Business owners
  • Independent entrepreneurs
  • Digital marketing students

Method of Assessment

At the end of the Professional Diploma in Search Marketing course you will be evaluated through an online exam. In order to complete this program successfully and gain your professional qualification, all students are required to complete a test.

  • Exam Details: Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%


Those who successfully complete the course will be awarded the Professional Diploma in Search Marketing by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.

Awarding Body

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.


Course Code S 0823
College Name Study 365
Course Category Business, Digital Marketing
Course Type Online Learning
Course Location Athlone, Westmeath, Dublin, Ireland
Course Fee 756
Course Duration 365 Days
Entry Requirements Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
Career Path • Marketing Manager – £32,902 per annum • Digital Marketing Manager – £31,923 per annum • Social Media Marketing Manager – £24,509 per annum • Digital Marketing Administrator – £20,201 per annum • Performance Marketing Manager • PPC Manager • PPC Executive
For information about Study 365, please visit our college page on by clicking here.

Course Provider

Study 365

New Broad Street House, 35 New Broad Street, London. EC2M 1NH, United Kingdom, Dublin, United Kingdom

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