Course Description

Mastering Online Marketing

Global Edulink



Explore the fundamentals of online marketing

Online marketing (or digital marketing) is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.

During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

Explore the fundamentals of online marketing

Online marketing (or digital marketing) is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.

During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

As well as this, learners will be shown how to create an effective digital marketing strategy, how to evaluate a website to identify conversion goals, and how to measure and interpret website analytics. You will understand how to get the most out of Search Engine Optimization (SEO), and set up your first text and display ads. Then, see how to connect with communities on the leading social media networks. Receive accurate guidance on best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course ends with tutorials on content and mobile marketing, as well as recommendations for expanding your digital marketing skills.

Global Edulink is well-established in the UK, but reaches out to learners all over the world. Learning with us gives the opportunity to gain insight and knowledge from tutors that are well qualified and experienced in their industry sector. Our training programmes and strategies can have a tremendous impact on the overall ability of a company to compete effectively in the global marketplace.

The latest courses in digital marketing from Global Edulink will help you get the most from your marketing campaigns.

Who is it for?

  • Those currently working in, or considering moving into, the online marketing arena

Entrepreneurs

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Course Curriculum

  1. Introduction to online marketing
  2. Understanding the digital marketing strategy
  3. Definition of digital marketing
  4. Marketing by your own website
  5. Overview of analytics
  6. Search engine optimization methodologies
  7. Differences between search and display marketing
  8. Understanding social media marketing
  9. Overview of video marketing
  10. Email marketing techniques
  11. Content marketing tips
  12. Mobile marketing techniques
  13. Expanding your digital marketing knowledge

Certification:

Successful candidates will be awarded a certificate in Mastering Online Marketing.

Benefits you will gain:

By enrolling in this course, you’ll get:

  • High-quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • Includes step-by-step tutorial videos and an effective, professional support service.
  • 24/7 Access to the Learning Portal.
  • The benefit of applying for NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Access Course Content on Mobile, Tablet or Desktop.
  • A study in a user-friendly, advanced online learning platform.
  • Excellent customer service and administrative support.

Course Code All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).
College Name Global Edulink
Course Category Business, Marketing
Course Type Online Learning
Course Qualification CPD
Course Location Ireland
Course Fee £59 + VAT Offer ends 31/01/2018
Course Duration 20 GUIDED LEARNING HOURS
Course Times All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).
Title of Awarding Certificate in Mastering Online Marketing
Entry Requirements This course is available to all students, of all academic backgrounds. However, a sound educational background or prior marketing experience would be an advantage. Learners should be ages 16 or over to undertake the qualification. Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Career Path Online Marketing Manager , Online Trade Marketing Executive , Assistant Communication Manager , Digital Content Officer , Social Media and Content Designer , Marketing and Communications Manager , Digital Marketing Assistant , Online Analyst ,
For information about Global Edulink, please visit our college page on www.nightcourses.com by clicking here.

Course Provider

Global Edulink



CityPoint, 1 Ropemaker Street, London, EC2Y 9HU, Dublin, United Kingdom

Make Enquiry

Please insert your contact details and any additional information you require and we will forward your request to Global Edulink.




Captcha code        I confirm I have read the Privacy Policy, Terms and Conditions & Cookie Information and agree to join the Nightcourses.com community.
 

Map

Global Edulink
CityPoint, 1 Ropemaker Street, London, EC2Y 9HU
Dublin
Dublin
Visit Website