Course Description

Mastering Google Adwords

Study 365



Do you wonder what are the best ways of reaching your potential customers? Or, getting current customers coming back for more? Or, indeed, how to grow online sales? Well, wonder no more. This Google AdWords Essential Training course, from Global Edulink, a UK-based leader in online training, will provide you with all the tools you require to build a successful, cost-effective digital marketing campaign.

Learn how to get your organisation found by people on Google, precisely when they’re searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, fundamentally, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

It all starts with knowing how AdWords works, and knowing what your business and customers need. You’ll learn just what PPC advertising is all about and how it functions. You’ll also be advised of what needs to be in place before getting started, then you’ll set up a new AdWords account before starting to research your keywords: the foundation of all great ads. You’ll then be ready to create your first advertising campaign – exciting stuff! And use AdWords reporting and Google Analytics to monitor the performance of ads and optimize them to get more clicks, conversions and, ultimately, a higher search advertising return on your investment (ROI).

At Global Edulink, we stay committed to providing you real value as we believe your success is paramount so it’s important to offer you strategies that can deliver for your website and business key optimisation and learning that goes well beyond the basics.

This course, though, is not really an SEO course because PPC strategies based on Google AdWords are, in certain respects, the very opposite of search engine-friendly website optimisation — they’re implemented when a business can’t, or won’t, generate traffic by altering their site’s structure, code, content, and links. Essentially, AdWords exists to address some of the circumstances in which SEO can’t achieve your site goals quickly enough, or cost-effectively enough.

Rest assured, though, that this course can provide you with the expertise required to propel you within your digital marketing career.

COURSE CURRICULUM

  • OVERVIEW OF THE GOOGLE ADWORDS
  • PAY-PER-CLICK ADVERTISING TECHNIQUES
  • DEFINING YOUR BUSINESS GOALS
  • STEPPING INTO GOOGLE ADWORDS
  • KEYWORDS RESEARCHING TECHNIQUES
  • HOW TO CREATE YOUR FIRST CAMPAIGN?
  • HOW TO CREATE YOUR FIRST ADVERTISEMENTS?
  • HOW TO MONITOR YOUR ADVERTISEMENT?
  • ADVANCED ADVERTISING TECHNIQUES
  • UNDERSTANDING KEY OPTIMISATION STRATEGIES
  • FUNDAMENTALS OF GOOGLE ADWORDS

Benefits you will gain:

  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

Certification:

Successful candidates will be awarded a certificate in Mattering Google Adwords.


Course Code S 0099
College Name Study 365
Course Category Computers & IT (Information Technology)
Course Type Online Learning
Course Location Athlone, Westmeath, Dublin, Ireland
Course Fee 29
Course Duration 365 days
Entry Requirements Learners must be age 16 or over and should have a basic understanding of the English language, literacy, numeracy, and ICT
Career Path Web Marketing Officer Digital Communications Officer PPC (Pay-Per-Click) Executive
For information about Study 365, please visit our college page on www.nightcourses.com by clicking here.

Course Provider

Study 365



406 White Horse Lane London E1 3FY., Dublin, United Kingdom

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