Course Description

Facebook 201

Study 365


You might think Facebook is just a place to catch up with your friends, or somewhere to store photos, but you are very much mistaken! Facebook is a powerful tool that can be used to get the most out of your business, marketing strategy, and social media campaigns. You can achieve so much through social media, so learn to make the most of it with this excellent course, which covers detailed instruction on how to use Facebook for the benefit of your business.

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

Course Curriculum

1: Intro To Facebook Advertising

2: Setup Advertising Account

3: Types Of Advertising On Facebook

4: Ad Testing

5: Choosing Our Audience-Location

6: Choosing Our Audience-Age And Gender

7: Choosing Our Audience-Precise Interests

8: Choosing Our Audience-Broad Categories

9: Choosing Our Audience-Connections

10: Choosing Our Audience-Advanced Targeting Options

11: Choosing Our Audience-Campaign And Budget

12: Other Types Of Ads-Part 1-2

13: Ad Campaign Manager-Part 1-2

14: Outside URLs

15: Building Ad Text

16: News Feed Format And Creating Your Audience

17: Campaign Pricing And Schedule

18: Ad Campaign Tracker

19: Facebook Insights-Overview Intro

20: Analyzing Page Posts

21: Engaged Users

22: Talking About This

23: Virality

24: Likes

25: Reach

26: Reach And Frequency

27: Page Visits

28: Talking About This

29: Conclusion

Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.


Successful candidates will be awarded a certificate for Facebook 201.


Course Code S 0490
College Name Study 365
Course Category Business, Digital Marketing
Course Type Online Learning
Course Qualification CPD
Course Location Athlone, Westmeath, Dublin, Ireland
Course Fee 33
Course Duration 365 Days
Entry Requirements Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.
Career Path • Digital Marketer • SEO Specialist • Online Marketing Manager • Digital Marketing Consultant • Social Media Consultant • Social Media Marketing Manager
For information about Study 365, please visit our college page on by clicking here.

Course Provider

Study 365

New Broad Street House, 35 New Broad Street, London. EC2M 1NH, United Kingdom, Cavan, United Kingdom

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Study 365
New Broad Street House, 35 New Broad Street, London. EC2M 1NH, United Kingdom, Cavan, United Kingdom


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