Course Description

Course Title : Executive Diploma In Strategic Digital Marketing

Marketing Institute of Ireland (MII)



This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy.

In addition, any graduate of this Diploma programme wishing to progress to the MSc in Digital Marketing & Analytics will gain an exemption from one of the first semester modules on that masters degree.

The course is built around 14 sessions delivered over 13 weeks, with the initial module being delivered on two consecutive evenings, Monday and Tuesday of the first week. Lectures thereafter will take place every Tuesday evening.

Any graduate of this Diploma programme wishing to progress to the MSc in Digital Marketing & Analytics will gain an exemption from one of the first semester modules on that masters degree.

The Executive Diploma in Strategic Digital Marketing is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Dublin Institute of Technology, a member of the European University Association.

This qualification, which has grown out of our highly successful Digital Marketing Executive Programme, is new and refreshed for 2017. This is summed up as “Leading-edge content backed by academic rigour”. Like all Marketing Institute courses, it is designed for established marketing professionals. In addition to the fast-moving sessions, there is a significant chunk of self-directed learning involved, with a pre-reading requirement and an academically assessed real-life assignment built in.

We have new lecturers, new content, new case studies, and most importantly, a newly-introduced academic accreditation through the Quality Assurance machinery of Dublin Institute of Technology. The subject matter includes topics that are top of mind for marketers: Conversion Rate Optimisation, Marketing Technology, and Gamification.

To enrich the offering, we have engaged lots more live guest speakers talking about their digital journey – warts and all. Real live case studies are the highest rated element in Marketing Institute training courses, and our academic partners in DIT’s Faculty of Business are really keen on them – and we are adding even more.

Location: DIT Aungier Street, Dublin 2


College Name Marketing Institute of Ireland (MII)
Course Category Business, Digital Marketing
Course Type Classroom Based
Course Location Dublin City South, Dublin, Ireland
Location Postcode Dublin 2
Delivery mode Classroom based
Course Start Date 3rd September 2018
Course Fee Marketing Institute Members: €1,590 Non-Members: €1,790
Course Duration 13 weeks
Course Times Tuesdays 6:30PM-9:30PM
For information about Marketing Institute of Ireland (MII), please visit our college page on www.nightcourses.com by clicking here.

Course Provider

Marketing Institute of Ireland (MII)



Marketing House, South County Business Park, Dublin, Ireland

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