Course Description

Diploma in Sales and Marketing

IBAT College, Dublin

This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.

Undertaking this programme will facilitate you to strengthen the relationship between sales and marketing departments within your company. If you are working within the industry, it will facilitate you to support your company to gain more value from the sales environment, to extend its online business presence and improve relevant communications.

On completion of this course you will be able to understand the principles and practices of effective sales and marketing, be able to develop a corporate brand, and present sales and marketing pitches with greater authority.


  • The Essentials of Sales and Marketing
  • Services Marketing
  • Marketing Communications
  • Digital Marketing
  • Development & Role of Selling in Marketing
  • The Sales Environment
  • Sales Responsibilities & Preparation
  • Sales Management Organisation & Control

This course is designed for you:

  • If you are interested in developing your sales and/or marketing knowledge.
  • If you want to develop sales and marketing skills consistent with the current principles and practices.
  • If you want to formalise your sales and marketing skills with best in practice and improve your career and job prospects.
  • If you want to bring best in class marketing principles to your business ensure optimum success.
  • If you want to differentiate your company and yourself in your ability to manage sales, marketing and communications function.
  • If you want to gain the skills to structure, formalise and implement sales and marketing campaigns.

Experience virtual learning

IBAT is now offering 100% interactive learning via virtual classrooms, all at an affordable price. We’re adapting along with the rest of the world, to the new normal. With an increasing shift towards online learning and as jobs become harder to find, now is the time to take initiative and upskill by gaining a diploma from the comfort of your own home.

Benefit from live sessions with our expert tutors who are teaching in real-time and can therefore engage with you directly. Seize this opportunity to boost your prospects and stay ahead of the competition.

Course Code CIBDSM1P
College Name IBAT College, Dublin
Course Category Business, Sales & Marketing
Course Type Classroom Based
Course Qualification Diploma
Course Location Dublin, Ireland
Location Postcode Dublin 2
Course Start Date 17th February 2021
Course End Date 5th May 2021
Course Fee 1,395
Course Duration 11 Weeks
Course Times Wednesday Evenings, 6.30pm - 9.30pm
Title of Awarding Diploma in Sales and Marketing
Entry Requirements No prior academic qualification or professional experience in sales and/or marketing is required. The programme is ideally suited if you are looking for additional sales and/or marketing expertise to support you in your current role, or are seeking to move into the area of sales and/or marketing.
Career Path On completion of this sales and marketing course there are excellent career opportunities for individuals with good creative, analytical and interpersonal skills who can demonstrate your ability to develop, communicate and implement sales and marketing campaigns. Some roles which may be of interest to you on completion of this programme include: (Assistant) Director/Head of Sales and Marketing Digital Marketing & Sales Executive Marketing Content Co-ordinator Sales Administrator/Executive/Manager Sales and Marketing Manager Sales and Marketing Support executive Sales/Business Development Executive (Technical) Sales Representative
For information about IBAT College, Dublin, please visit our college page on by clicking here.

Course Provider

IBAT College, Dublin

16-19 Wellington Quay, Dublin, Republic of Ireland

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IBAT College, Dublin
16-19 Wellington Quay, Dublin, Republic of Ireland

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