Course Description

Course Title : Diploma in Marketing Management

Griffith College Limerick



Looking to gain the skills and knowledge essential for effective marketing management?

This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment.

Why study Marketing Management at Griffith College?

 The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.

  • Gain a practical grounding in the skills of marketing and management.
  • Examine the environmental factors that influence management decisions.
  • Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making.
  • Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment.
  • Accredited by the internationally renowned Institute of Commercial Management (ICM).

College Name Griffith College Limerick
Course Category Business, Marketing
Course Type Classroom Based
Course Location Limerick, Ireland
Course Start Date 17th September 2018
Course Fee 1350 + 154 sterling exam & registration fee payed directly to the awarding body ( ICM)
Course Duration 24 weeks
Course Times Monday - 18:15 - 21:30
Awarding Body Institute of Commercial Management
Title of Awarding Diploma
Career Path Why study Marketing Management at Griffith College? The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment. Gain a practical grounding in the skills of marketing and management. Examine the environmental factors that influence management decisions. Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making. Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. Accredited by the internationally renowned Institute of Commercial Management (ICM).
For information about Griffith College Limerick, please visit our college page on www.nightcourses.com by clicking here.

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