Course Description

Digital Advertising and Google Adwords Diploma

Global Edulink


During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Curriculum

1: Introduction To Online Marketing

2: Understanding The Digital Marketing Strategy

3: Definition Of Digital Marketing

4: Marketing By Your Own Website

5: Overview Of Analytics

6: Search Engine Optimization Methodologies

7: Differences Between Search And Display Marketing

8: Understanding Social Media Marketing

9: Overview Of Video Marketing

10: Email Marketing Techniques

11: Content Marketing Tips

12: Mobile Marketing Techniques

13: Expanding Your Digital Marketing Knowledge

14: Overview Of The Google Adwords

15: Pay-Per-Click Advertising Techniques

16: Defining Your Business Goals

17: Stepping Into Google Adwords

18: Keywords Researching Techniques

19: How To Create Your First Campaign?

20: How To Create Your First Advertisements?

21: How To Monitor Your Advertisement?

22: Advanced Advertising Techniques

Who is this course aimed at?

  • Web marketing and communications managers.
  • Those looking to move into the digital marketing or advertising arena.
  • This course would highly benefit small business owners or entrepreneurs.

Method of assessment

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.


Successful candidates will be awarded Diploma in Digital Advertising & Google Adwords.

Other Benefits

  • High-quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • The benefit of applying for TOTUM  Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.


College Name Global Edulink
Course Category Computers & IT (Information Technology), Digital Media
Course Type Online Learning
Course Location Athlone, Westmeath, Carlow, Ireland
Course Duration 365 Days
Entry Requirements Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
Career Path This course could be the added qualification that helps you secure a rewarding job position in the marketing industry. You can also use this course to broaden your knowledge on marketing and to grow in your career. Listed as follows are some of the job positions this course will help you secure, along with the average UK salary per annum according to, • Online Marketing Manager – £35,128 per annum • Trade Marketing Manager – £37,215 per annum • Communications Assistant – £19,789 per annum • Social Media Content Manager – £21,257 per annum • Digital Marketing Specialist – £25,354 per annum • Social Media Coordinator – £20,122 per annum • PPC Professional (PPC) – £24,765 per annum
For information about Global Edulink, please visit our college page on by clicking here.

Course Provider

Global Edulink

CityPoint, 1 Ropemaker Street, London, EC2Y 9HU, Dublin, United Kingdom

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