Course Description

Course Title : CMO Masterclass: Value of Trust to Business

Marketing Institute of Ireland (MII)



We have created our Masterclass series for senior-level marketers looking to take a deep-dive into a specialised topic, to enable them to make insightful decisions and better choices for their business. The series is focused on helping you develop competencies specific to the knowledge, skills and mindset required of senior marketing leaders.

 

Course Benefits

Trust is one of the essentials for doing business in the modern era. It underpins all marketing activity, and in an age of ultra-transparency and consumer activism, what is the state of trust in Ireland, and what can we do to build trust and use it to benefit our businesses?

 

Workshop programme

A one day workshop led by Jay Gallagher, Executive Planning Director EMEA at Edelman. It will include:

  • A discussion of the value of trust to business, how it helps, and how businesses have built their trust amongst consumers and stakeholders.
  • The results of the latest Edelman Trust Barometer study in Ireland.
  • A working session to show how we can both build and use trust and applying it to your business needs.

 

Course Trainer 

Jay Gallagher

Jay Gallagher

Executive Planning Director EMEA at Edelman

Jay has worked as a planner, strategist and consultant with clients across the private and public sector, developing audience positioning and brand behaviour models based on latest knowledge of how consumers make decisions.

He leads the Strategic Planning function at Edelman London and works to draw insight from the vast wealth of client, consumer and market data available, making sense of the confusion of sources and turning these into the building blocks for great ideas and solutions.

His background includes, consumer, business to business and extensive luxury experience, in the UK as well as globally and in emerging markets.


College Name Marketing Institute of Ireland (MII)
Course Category Business, Marketing
Course Type Classroom Based
Course Location Dublin, Ireland
Location Postcode Dublin 18
Course Start Date 27th February 2019
Course Fee Member Rate: €520 - Non-Member Rate: €750 
Course Duration one day
Course Times Time: 9:30am - 5:00pm
For information about Marketing Institute of Ireland (MII), please visit our college page on www.nightcourses.com by clicking here.

Course Provider

Marketing Institute of Ireland (MII)



Marketing House, South County Business Park, Dublin, Ireland

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