Course Description

Certificate in Online Marketing and Digital Strategy

Griffith College Dublin (GCD)



This evening Online Marketing and Digital Strategy course combines digital media, web design principles, web technologies, online marketing and public relations, social technologies and an introduction to online advertising.

It will teach users how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms, it will also teach users how to effectively monitor, track and measure the effectiveness of digital campaigns. It will expose users to the creation process for digital content such as podcasts, audio-casts, video and how best to integrate these into digital campaigns and distribution mechanisms. All of the principles on the course will be supported through practical examples and case studies.

The part-time course is aimed at a wide audience, at those looking to build an effective online presence, and will be of interest particularly to those who own a business or manage a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.


College Name Griffith College Dublin (GCD)
Course Category Business, Digital Marketing
Course Type Classroom Based
Course Location Dublin, Ireland
Location Postcode Dublin 8
Course Duration 12 weeks
Course Times One evening per week from 6.30pm - 9.30pm
Awarding Body Institute of Commercial Management
Title of Awarding Certificate in Online Marketing & Digital Strategy
Entry Requirements Mature Students - If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form. A member of the College’s admissions team will be in touch to discuss your course entry requirements. Under 23 Years - 5 Ordinary Level, Grade D3s or above in your Leaving Certificate (subjects to include Maths and a language) or equivalent exam taken. All applicants must be a user of Microsoft Office.
Career Path On completion of this course participants are encouraged to further their studies through attending our Diploma in Online Marketing and Digital Strategy course.
For information about Griffith College Dublin (GCD), please visit our college page on www.nightcourses.com by clicking here.

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