Course Description

Advanced Diploma in Marketing

Dublin Business School (DBS)



This course provides students with an advanced understanding of the principles of marketing. The modules are designed to teach participants the key skills necessary for the contemporary marketer. Upon completion students will have developed a deep appreciation for how to apply these skills in practice. The programme was developed in response to a desire from students with a basic understanding of marketing principles such as advertising, sales, and public relations to further their marketing expertise.

Programme Aims and Objectives

On completion of the programme, students should have acquired the skills to:

  • Understand the unique challenges involved in marketing and managing a number of different types of organisations and their differences
  • Identify and analyse the various components of the marketing mix for manufacturing, e-commerce and services organisations
  • Understand and discuss key issues required in managing customer satisfaction and service quality and the role of employees
  • Appreciate the key issues in service businesses such as managing supply and demand, relationship management, and the overlap in marketing/operations/human resource systems
  • Have a detailed understanding and application of marketing communications
  • Have developed their strategic thinking, business planning and communication skills: oral and written.

Assessment

To be awarded the Advanced Diploma in Marketing students will be required to complete a written assignment worth 30% of their final marks for each module (apart from Strategic Marketing Practice) and complete a written exam at the end of the year, for each module which is worth 70% of the overall mark. Strategic Marketing Practice is assessed by way of assignment (50%) and written exam (50%).


College Name Dublin Business School (DBS)
Course Category Business, Marketing
Course Type Classroom Based
Course Location Dublin, Ireland
Location Postcode Dublin 2
Delivery mode Classroom based
Course Fee €2000
Course Duration Offered October, 1 year part-time
Course Times 2 evenings per week, 6:15-9:30pm
Career Path On completion of the Advanced Diploma in Marketing Practice students will have the knowledge and skills required to work in a variety of business and marketing positions such as marketing executive, research assistant or business administration.
For information about Dublin Business School (DBS), please visit our college page on www.nightcourses.com by clicking here.

Course Provider

Make Enquiry

Please insert your contact details and any additional information you require and we will forward your request to Dublin Business School (DBS).



Captcha code        I confirm I have read the Privacy Policy, Terms and Conditions & Cookie Information and agree to join the Nightcourses.com community.
 

Map

Reviews

Submit a Review for
Advanced Diploma in Marketing
Dublin Business School (DBS)

Your email address will not be published. Required fields are marked *

Click to Rate

We'd love to send you the latest news and articles about evening classes, further learning and adult education by email. We'll always treat your personal details with the utmost care and will never sell them to other companies for marketing purposes.

Comments and Reviews Policy